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Funky, fermented artist turns labels into art

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Posted on January 29, 2018 |
By Elsie Lynn Parini



AquaViTea6353.jpg
MIKE KIN IS the Art Director at Aqua ViTea Kombucha in Middlebury and has been designing artwork for the company since 2007. Here he stands next a buffalo he drew filled with gears. This piece is part of a series that aims to explain that although kombucha can feel like a new fad, the fundamentals of making the fermented drink are the same as they were 2,000 years ago. Independent photo/Trent Campbell

Have you ever really looked at the labels of products you use every day? Try it sometime, you might be surprised. Sure some labels never vary from their branding, but on other products you’ll see the thoughtful work of artists that changes over time.

Take for example Mike Kin. He’s been drawing the labels for Aqua ViTea Kombucha since their first batch in 2007.

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