NEW HAVEN — Coca Cola is about as American as apple pie. The original glass Coke bottle was an icon on its own until it was replaced in the U.S. in 1960 by the can. The Coca Cola logo has long been recognized by 94 percent of the global population, making it the world’s most identifiable trademark. Both the logo and the product are so thoroughly identified with the United States that for many people Coke is a symbol of America.
On Wednesday, Nov. 29, Castleton University professor Sanjukta Ghosh will explore three major themes in a multimedia talk: the use of images of women in Coke advertising; Coke’s role in shaping America’s involvement in World War II and the subsequent global economy; and Coke’s entanglement in imperial movements around the world.
The talk will take place at the New Haven Town Offices at 78 North St. at 7 p.m., hosted by the Friends of the New Haven Library. It is sponsored by the Vermont Humanities Council and supported in part by the National Endowment for the Humanities. The talk is free, open to the public, and accessible to those with disabilities.
Sanjukta Ghosh teaches media and women’s studies at Castleton and has written and lectured widely on media constructions of race, gender, and sexuality. For additional information, contact the New Haven Library at 802-453-4015.