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Middlebury Fitness to celebrate 20 years

MIDDLEBURY — In small towns like Middlebury, the more things change, the more they stay the same. That is certainly the case at Middlebury Fitness, where the equipment, group fitness classes, instructors, staff and ownership have changed over the years but the owners and staff say their unwavering commitment to the health and fitness of Addison County has stayed the same for the past two decades.
The business this month marks a milestone that few achieve — 20 years of operation.
Middlebury Fitness was founded by Rob Alberts, Sarah Raunecker and Bob Falta. The concept was simple: create an affordable, fun and welcoming environment that encouraged, educated and motivated folks of all ages and abilities to achieve their health and fitness goals. Construction on a brand new, modern facility began in early 1997 and the doors opened for business in November of that year.
Ownership of the business changed hands in April of 2012 when Jerrod Rushton, a Cornwall resident, became the majority shareholder.
“My wife, Janice, and I are proud to own and operate a business with such a rich history of great customer service whose role continues to be so vital to the health and wellness of our community,” said Rushton.
Rushton noted that over the past 20 years the business has continued to evolve with emerging industry trends and has even gone green through the use of solar power for electricity. The cardio floor is packed with newer model machines from leading brands featuring safe, user-friendly innovations like recumbent and adjustable stride elipticals, a StairMaster step machine that has revolving stairs, Arc Trainers that offer a great alternative to treadmills or elipticals and more. Functional training has been on the rise and many club members are currently incorporating body weight training through the use of bands, plyometric boxes, medicine balls, TRX suspension training and lots of other simple but effective training tools. Group fitness has exploded in popularity over the past several years and, as such, the facility now boasts over 150 group fitness classes each month ranging from Body Pump, Raisedbarre and spinning to yoga, dance, senior fitness and youth programming.
Since inception Middlebury Fitness has invested in the community, Rushton pointed out. The business currently offers studio space at no charge to local organizations such as RSVP, Age Well and Maiden Vermont in addition to annual sponsorship of dozens of nonprofit organizations, schools, clubs, teams and events. Over the past four years the annual Spin United event has raised over $30,000 with 100 percent of all proceeds going to the United Way of Addison County to benefit neighbors in need. Midd Fit’s commitment to giving back has earned them the United Way’s Partner Award for the past few years and the 2017 Best Volunteer Effort award.
A 20th Anniversary Open House / Birthday Bash is scheduled for Saturday, Nov. 11, from 1-4 p.m. at the Wilson Road center. There will be free guest passes all day, demo classes, music, healthy munchies, membership deals and more. The event is open to all, both members and non-members. For more information visit middleburyfitness.com or call 388-3744.

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