Juice bar expands from Bristol to Middlebury

MIDDLEBURY — Bristol-based Juice Amour will soon open their first location in Wolcott Plaza at 1396 Route 7 South in Middlebury. The space, most recently home to Carolyn’s Closet, is currently under construction with plans to open to the public the beginning of July.
Juice Amour currently produces unpasteurized 100-percent organic juice, smoothies, nut milks and soups delivered to the workplace or various pick-up locations at local business partnerships including Vermont Sun in Middlebury and Almost Home in Bristol. Orders are placed online with the customer choosing how many items they would like per week, the kinds they prefer and their delivery location. With the new location, the company plans on expanding its menu to include baked goods, salads, various wraps and 100-percent organic juice kid pops.
“One of the most exciting things about this expansion is that because our juice is intentionally unpasteurized to maintain the absolute most nutrients possible, we only make our juice to order and it can never sit on a shelf at a grocery store since its shelf life is just a few days. By having the ability to serve more of the public more easily, we hope to make drinking delicious, nutritious organic juices easier than ever before,” co-owner Sheri Bannister said. “Currently our customers sign up online as subscribers or cleansers and can choose to pick up their juice or have it delivered.”
And that option will continue, Bannister said. “Subscribers receive special benefits, including paying $1 less per item, and that will not change. However, by being able to serve people on a juice-by-juice basis, it will allow people more flexibility and variety.”
Bannister has been an avid juicer for years and believed a business that makes getting juice easier for everyone’s time had come. “Everyone hates cleaning a juicer, I don’t care how much you love juice, it is a chore. Buying the produce, figuring out the recipes that don’t look like mud (or taste like it) takes time and energy that many of us just don’t have,” she said. “Juice Amour works to minimize as much of the hard part as possible so that customers can simply enjoy the benefits without all the hard work.” Current research indicates that juicing can facilitate weight loss, increase energy levels, strengthen immunity, cut cholesterol and support strong bones and a glowing complexion.
“One of our core principles as a company it to have as little environmental impact as possible,” said co-owner David Bedard, Bannister’s father. “We recycle the glass jars we sell our juice, smoothies and soups in and offer $1 off your next order every time you bring one back to us. We deliver in high-efficiency vehicles and source all produce locally as much as possible.”
To learn more, visit juiceamour.com.

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