New shop sells lingerie for all women, all sizes

MIDDLEBURY — Downtown Middlebury is home to the new Curve Appeal lingerie shop, offering lingerie in sizes for every body type, plus nontoxic, organic sensual products like massage oils.
Curve Appeal owner Kristin Lawson, a mother of three, has been doing house parties for women all over Vermont for nearly 10 years, and said her party customers expressed dissatisfaction with the lingerie options available to them in the area.
Although Lawson has long been selling sensual products online, she said that many of her customers would prefer to try on lingerie in the store and ask questions about products before they make a purchase. Curve Appeal carries sizes from petite up to 6 X whenever possible, Lawson said, which makes the business unique since many competitors carry only smaller sizes.
“Passion is for everybody,” said Lawson, explaining that her business is founded on the premise that “every woman is beautiful and deserves to feel like it.”
Curve Appeal has been open for two weeks, and Lawson said that most of her early customers have been due to reconnecting with her extensive network of previous online and house party customers.
While it’s been good to reconnect with previous customers, she added that her location on the basement level of Main Street makes visibility more of a challenge.
“It’s kind of hard being one level below the street,” she said of the location, which is downstairs on Main Street (below Clementine) next to Frog Alley Tattoo and the Otter Creek falls. She said she hopes that although it’s below the street level, people walking by will start to notice her sign on the sidewalk level.
On the plus side, Lawson said, she’s the only person offering affordable lingerie and organic sensual products in the area.
“I don’t think I have any competitors,” said Lawson of her new business. Similar Vermont shops specialize only in bras, fancy French lace, or other niches, Lawson said, adding that while she can’t feasibly provide everything, she is striving to offer a wide range of affordable options in the store.
“This whole thing is woman-centric, it’s all about female empowerment,” said Lawson, who stressed that Curve Appeal is striving to promote a welcoming environment, particularly to larger women who she says often feel discriminated against in such stores.
“It’s hard enough to be a larger woman in a world where tiny is the ideal, even though it isn’t even the norm,” Lawson said. “I just want everyone to come in and have the ability to have their dream wedding night … that’s the goal.”
Curve Appeal is open from 10 a.m.-6 p.m. Tuesday through Friday, and on Saturday from 10 a.m-5 p.m.

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