Change comes easiest when people understand how they benefit. Motivation is almost in direct proportion to how much they save, or profit, or are made to feel better. Central to all this is the ability to communicate effectively.
That ability, or willingness, will dictate the degree of success Vermont will have with the “smart grid” technology that is about to become part of our lives. We can do the minimum, and accomplish little, or we can use the technology as the necessary catalyst to prompt the sorts of changes that truly make a difference.