It all happened one Thanksgiving weekend back in the 1980s after Richard Wood watched Miracle on 34th Street (as is his family’s Thanksgiving tradition). The South Burlington native latched on to what Alfred said in the movie: “Of all the ‘isms’ the worst of them is commercialism!”
On a lark, with the intention of taking on the “black” in Black Friday, Wood put on a Santa hat and headed out to the local shopping centers.
