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Brandon retailer Sister Wicked keeps expanding, innovating

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Posted on May 30, 2019 |
By Russell Jones



Sister Wicked 20 years in retail Gina Gershond CMYK.jpg
GINA GERMOND, OWNER of the Brandon storefront Sister Wicked, opened the business four years ago and has been expanding operations in different directions ever since. Brandon Reporter photo/Russell Jones

BRANDON — Sometimes, frustration can lead to inspiration.

Anyone who has driven through Brandon during the Route 7 construction knows how frustrating the time spent waiting for your turn to go can be. But it was a moment like that, sitting in traffic in her car near the Brandon Town Hall, that inspired Gina Germond to take a new path in her life.

The stylish woman spent more than 20 years in all aspects of retail from working in small businesses to corporate chains, from trade shows to wholesale, you name it, she had done it.

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