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Entrepreneur lanches online guitar store in Middlebury

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Posted on August 11, 2016 |
By Emma Cotton



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ENTREPRENEUR BILL SCHAFER holds one of the many guitars he is selling at The Guitar Shop, his new retail outlet on Seymour Street in Middlebury. While there is a physical storefront, Schafer plans to operate primarily online and mainly sell guitars he has refurbished himself. Independent photo/Trent Campbell

MIDDLEBURY — One day last month, in his storefront on Seymour Street, musician Bill Schafer, the man who once founded Otter Music and then Burlington’s Advanced Music, pulled a shiny acoustic guitar — a 2014 Guild — from the spot where it hung on the wall.

“It’s a beautiful guitar,” Schafer said, plucking a few strings that reverberated a clear, rich sound. “Guild is an American icon. They’ve been around for a long time.”

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